• Costa Rican delegation comprises 39 companies engaged in tourism.
• PROCOMER participates with ICT in FITUR 2024 as part of the cooperation agreement between both institutions.

SAN JOSÉ, Costa Rica, Jan. 25, 2024 /PRNewswire/ — The Trade and Investment Promotion Agency of Costa Rica (PROCOMER) participates in the International Tourism Trade Fair, FITUR 2024, to strengthen the attraction of Foreign Direct Investment (FDI) in tourism infrastructure outside the Greater Metropolitan Area (Gran Área Metropolitana (GAM)).

The above is part of the cooperation agreement between the Costa Rican Tourism Board (Instituto Costarricense de Turismo (ICT)), the Ministry of Foreign Trade (Ministerio de Comercio Exterior (COMEX)), and PROCOMER, which seeks to promote joint coordination of activities – between the ICT and PROCOMER – to strengthen the national strategy for attracting FDI to Costa Rica for the 2023-2026 period.

“With great pride and commitment, we undertake a new foreign direct investment challenge for the country. Our participation in this fair, together with the ICT and the companies comprising the national delegation, will set a precedent for Costa Rica in terms of attracting investments, especially to bring more opportunities for employment and well-being to different areas of our country and for the Costa Ricans who live there. For us, it is extremely important that this sector continue to strengthen itself in the country, as it is an engine for development and employment for many places outside the Greater Metropolitan Area,” commented Laura López, General Manager of PROCOMER.

The agreement, signed at the end of last year, also makes it possible to follow up on reinvestment opportunities for tourism infrastructure and the services associated with the sector.

This year, the fair – considered one of the most important global tourism business events, which opens the international tourist fair calendar – takes place from January 24 to 28 in the IFEMA fair exhibition venue in Madrid, Spain, and is considered a record edition, as it brings together 9,000 participating companies, 152 countries and 806 exhibitors.

“Tourism is a driving force for progress and this commitment between ICT and PROCOMER reflects the joint commitment to contribute to the sustainable development and well-being of several local communities by attracting foreign direct investment. We coordinated a strategy to generate employment, diversify the tourism offering and the production linkages in keeping with the country’s tourism development model,” said William Rodríguez, Minister of Tourism.

The country is represented by 39 companies engaged in the sector through the Esencial Costa Rica booth, in which they showcase the best of local tourism, strengthen current connections, and promote new investment linkages.

“Our country is a prestigious, established tourist destination globally. Thanks to this positioning, there are numerous opportunities to continue promoting the attraction of new tourist investments to Costa Rica and establishing those that are already located in the national territory,” ended López.

The start of FITUR was preceded by participation in the XXVII Ibero-American Conference of Tourism Ministers and Entrepreneurs, where Minister Rodríguez explained why Costa Rica is an ideal destination for attracting new tourism infrastructure developments to the country.

PROCOMER will focus on attracting FDI to tourism and marine infrastructure, and to this end, in 2024, it will participate in at least five events focused on this investment sector, accompanying the ICT in the effort to showcase to investors the value proposition of Costa Rica.

CONTACT: Ofelia Fernández Valverde, ofernandez@procomer.com & Esteban Chaves Trejos, echaves@procomer.com